EmpowerShop Pro-life

By: Jen­nifer Seaton

Research shows that cof­fee is ranked as the third most pop­u­lar drink in the world. The first of course is water, which is fol­lowed by soda. The demand has opened busi­ness oppor­tu­ni­ties for var­i­ous com­pa­nies and expan­sion isn’t only within the United States but also in other parts of the globe.

One of the most suc­cess­ful of these is Star­bucks, which had its hum­ble begin­nings more than 20 years ago. The story begins with a few friends who decided to pool the finan­cial resources together to open up a store that sold cof­fee prod­ucts.

Things were well until some­one new came along and was sent to Italy for a con­ven­tion. Given that Ital­ians drink cof­fee in the streets and enjoy min­gling with oth­ers, the idea came about of open­ing the same thing in the United States.

Ini­tially, the other mem­bers weren’t very keen about it. Donut shops were doing it but these places only pro­vided brewed cof­fee. There were no mocha frap­pu­ci­nos or caffe lattes.

Rather than shelv­ing the idea, the group decided to give it a shot in one branch. The estab­lish­ment wasn’t called Star­bucks yet. It was named after Italy’s largest pub­li­ca­tion called Il Gior­nale.

Five years later with the help of investors, busi­ness expanded like wild­fire. There is a Star­bucks cafés very near each other so if one is filled, the cus­tomer can always go to the next which is a block or two away.

Cur­rently, there are more than 90,000 Star­bucks cafes around the world. The recent acqui­si­tion of Seattle’s Best has made the com­pany much big­ger result­ing to annual rev­enues of more than $7 bil­lion.

Book­stores have even caught up with the idea of putting up a café. This allows cus­tomers to relax and read a book while sip­ping a cup of cof­fee. A good exam­ple of this is Barnes and Nobles wherein every out­let has this right near the entrance.

But peo­ple don’t need a lot of cap­i­tal to put up a cof­fee shop. The most impor­tant things to have are the machines, the peo­ple and a sup­plier that will pro­vide the ingre­di­ents to come up with var­i­ous con­coc­tions. The only thing the entre­pre­neur has to now is find a place to rent where there is a lot of foot traf­fic, fix it up and then reap the ben­e­fits of the hard work that was put into mak­ing this busi­ness a real­ity.

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Arti­cle Source: http://www.ArticleBiz.com