I designed my logo based on the detail and a very specific audience and goals:
- Design Goals
- We want people to inquire about us (online) and to participate in our activities.
- Target Audience
- Our target audience is between ages 16 – 25 residing in Hawai‘i. We especially wish to attract people of native Hawaiian ancestry.
- What makes us unique (USP)
- We are a partnership between schools, non-profit organizations and businesses that values education as a tool to proactively solve complex problems. We emphasize hands-on experience.
- Message to communicate
- We’re launching a new program. If you’re concerned about the health of our environment and also want to find a good fulfilling career, join us.
- Feelings to communicate
- Connection to place (Hawai’i), future-oriented, optimism, urgency, inspiration, fun
- Customer Motivation
- Jobs. Environment. Hawaiian Culture.
When researching Hawaii, I found that the marine animal of Hawaii is the sperm whale. However, in seeking photographs of this mammal, I found that most shots were of the tail of the whale. I believe that since Hawaii is a haven for sperm whales, that this sight may be common to Hawaiians.
I felt that a chalkboard type drawing may be appropriate because of the emphasis on education.
Even though I started with the tail, I felt that a cartoon face would give it some personality and perhaps allow the logo to take on a personality as a character in advertising or comics. It has a serious expression because of concern about the environment.
He is wearing a green collar to show that the tail is now a head and because of the friendliness of the institute towards preserving the environment he is wearing green leis. Have fun with it!
The logo could be modified to wear other items or to have other expressions. Or it could be simplified to include the title or not.
Hope that you like my logo. If you do, please vote for me!
